strategy – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Wed, 22 May 2024 13:51:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png strategy – The Branding Journal https://www.thebrandingjournal.com 32 32 Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/ https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/#respond Fri, 14 Oct 2016 01:39:40 +0000 http://www.thebrandingjournal.com/?p=3053 https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/feed/ 0 APA launch their new brand identity showing their growing company status https://www.thebrandingjournal.com/2016/07/apa-launch-their-new-brand-identity/ https://www.thebrandingjournal.com/2016/07/apa-launch-their-new-brand-identity/#respond Mon, 11 Jul 2016 12:38:11 +0000 http://www.thebrandingjournal.com/?p=2567 https://www.thebrandingjournal.com/2016/07/apa-launch-their-new-brand-identity/feed/ 0 Finding Your Brand Purpose: Why Is Your Brand Here? https://www.thebrandingjournal.com/2016/06/brand-purpose/ https://www.thebrandingjournal.com/2016/06/brand-purpose/#comments Thu, 30 Jun 2016 00:33:25 +0000 http://www.thebrandingjournal.com/?p=2591 https://www.thebrandingjournal.com/2016/06/brand-purpose/feed/ 10 LATAM airlines rolls out new corporate branding https://www.thebrandingjournal.com/2016/06/latam-airlines-corporate-branding/ https://www.thebrandingjournal.com/2016/06/latam-airlines-corporate-branding/#comments Wed, 29 Jun 2016 13:15:20 +0000 http://www.thebrandingjournal.com/?p=2559 https://www.thebrandingjournal.com/2016/06/latam-airlines-corporate-branding/feed/ 2 Not on the High Street extends its brand offline as it celebrates 10 years in business https://www.thebrandingjournal.com/2016/05/not-on-the-high-street-brand-offline-pop-up-store-10-years-in-business/ https://www.thebrandingjournal.com/2016/05/not-on-the-high-street-brand-offline-pop-up-store-10-years-in-business/#respond Mon, 16 May 2016 02:07:40 +0000 http://www.thebrandingjournal.com/?p=2359 https://www.thebrandingjournal.com/2016/05/not-on-the-high-street-brand-offline-pop-up-store-10-years-in-business/feed/ 0 #LiveYourMusic – Heineken Tie Their Brand to the Live Music Industry https://www.thebrandingjournal.com/2016/05/heinekens-latest-marketing-campaign-position-brand-closely-music-industry/ https://www.thebrandingjournal.com/2016/05/heinekens-latest-marketing-campaign-position-brand-closely-music-industry/#respond Sat, 07 May 2016 20:27:57 +0000 http://www.thebrandingjournal.com/?p=2328 https://www.thebrandingjournal.com/2016/05/heinekens-latest-marketing-campaign-position-brand-closely-music-industry/feed/ 0 New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate https://www.thebrandingjournal.com/2016/04/new-yorks-the-met-metropolitan-museum-of-art-sees-their-rebrand-causing-quite-a-debate/ https://www.thebrandingjournal.com/2016/04/new-yorks-the-met-metropolitan-museum-of-art-sees-their-rebrand-causing-quite-a-debate/#comments Fri, 22 Apr 2016 00:01:02 +0000 http://www.thebrandingjournal.com/?p=2244 https://www.thebrandingjournal.com/2016/04/new-yorks-the-met-metropolitan-museum-of-art-sees-their-rebrand-causing-quite-a-debate/feed/ 2 A Change in Strategy for Grossmünster Church https://www.thebrandingjournal.com/2016/04/change-strategy-grossmunster-church/ https://www.thebrandingjournal.com/2016/04/change-strategy-grossmunster-church/#comments Mon, 18 Apr 2016 13:27:59 +0000 http://www.thebrandingjournal.com/?p=2224 https://www.thebrandingjournal.com/2016/04/change-strategy-grossmunster-church/feed/ 1 Name Change and Rebrand for Jaguar Land Rover Heritage https://www.thebrandingjournal.com/2016/04/name-change-rebrand-jaguar-land-rover-heritage/ https://www.thebrandingjournal.com/2016/04/name-change-rebrand-jaguar-land-rover-heritage/#respond Thu, 14 Apr 2016 04:51:12 +0000 http://www.thebrandingjournal.com/?p=2176 https://www.thebrandingjournal.com/2016/04/name-change-rebrand-jaguar-land-rover-heritage/feed/ 0 Brand extension for Amazon: One step too far or all part of their growth strategy? https://www.thebrandingjournal.com/2016/04/brand-extension-for-amazon-fashion-labels/ https://www.thebrandingjournal.com/2016/04/brand-extension-for-amazon-fashion-labels/#respond Mon, 11 Apr 2016 13:25:19 +0000 http://www.thebrandingjournal.com/?p=2155 https://www.thebrandingjournal.com/2016/04/brand-extension-for-amazon-fashion-labels/feed/ 0