Matthew Maxwell – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Thu, 22 Jan 2015 00:35:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Matthew Maxwell – The Branding Journal https://www.thebrandingjournal.com 32 32 The benefit of billboard brand rivalry https://www.thebrandingjournal.com/2015/01/benefit-billboard-brand-rivalry/ https://www.thebrandingjournal.com/2015/01/benefit-billboard-brand-rivalry/#comments Thu, 22 Jan 2015 00:35:33 +0000 http://www.thebrandingjournal.com/?p=1233 https://www.thebrandingjournal.com/2015/01/benefit-billboard-brand-rivalry/feed/ 1 The Dangers of Co-Branding: Lego to End Partnership with Shell https://www.thebrandingjournal.com/2014/10/lego-end-partnership-shell-current-contract-ends/ https://www.thebrandingjournal.com/2014/10/lego-end-partnership-shell-current-contract-ends/#respond Sun, 19 Oct 2014 00:14:57 +0000 http://www.thebrandingjournal.com/?p=1198 https://www.thebrandingjournal.com/2014/10/lego-end-partnership-shell-current-contract-ends/feed/ 0