Comments on: The Aftermath of Brexit and the Effect on the EU Brand https://www.thebrandingjournal.com/2016/07/brexit-effect-eu-brand/ Branding Strategies, Case Studies, and Resources. Fri, 29 Jul 2016 13:41:48 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: NICK https://www.thebrandingjournal.com/2016/07/brexit-effect-eu-brand/#comment-12589 Tue, 19 Jul 2016 14:40:52 +0000 http://www.thebrandingjournal.com/?p=2625#comment-12589 EU referendum has shown how bad the EU brand is managed. BRAND EU project and movement seems like a great initiative to connect with real people and give meaning to the concept of European citizenship.

]]> By: Bob https://www.thebrandingjournal.com/2016/07/brexit-effect-eu-brand/#comment-12588 Thu, 14 Jul 2016 18:11:14 +0000 http://www.thebrandingjournal.com/?p=2625#comment-12588 Very interesting angle on the whole Brexit dilemma! The European Union has to indeed build its brand and better communicate the benefits of what it means to be European. Great article.

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