Comments on: Coley Porter Bell Bring a New Lease of Life to `Misfits Cider` https://www.thebrandingjournal.com/2017/02/coley-porter-bring-a-new-lease-of-life-to-the-grocer-brand-misfits-cider/ Branding Strategies, Case Studies, and Resources. Tue, 27 Feb 2018 20:55:24 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: Chelsea https://www.thebrandingjournal.com/2017/02/coley-porter-bring-a-new-lease-of-life-to-the-grocer-brand-misfits-cider/#comment-12755 Tue, 27 Feb 2018 20:55:24 +0000 http://www.thebrandingjournal.com/?p=3207#comment-12755 I love this concept! It is so encouraging to me when brands use their influence for good and to initiate change. This company uses the values it was founded on as a way to position its brand, while using their platform to inform consumers about the effects of food waste.

Brands hold such power in our lives, and it is always nice to see companies using this influence in a positive way. Thanks for sharing!

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