Comments on: Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand? https://www.thebrandingjournal.com/2017/09/will-baileys-new-brand-extension-baileys-iced-coffee-grow-brand/ Branding Strategies, Case Studies, and Resources. Sat, 22 Jun 2024 12:54:07 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: Rich https://www.thebrandingjournal.com/2017/09/will-baileys-new-brand-extension-baileys-iced-coffee-grow-brand/#comment-12774 Wed, 11 Apr 2018 11:34:01 +0000 http://www.thebrandingjournal.com/?p=3532#comment-12774 Great analysis of the opportunities as well as the existing associations that Baileys has in terms of their market relevance! Would be really interesting to see a follow up article about this product to see if their new product venture has been a successful one.

]]> By: Chelsea https://www.thebrandingjournal.com/2017/09/will-baileys-new-brand-extension-baileys-iced-coffee-grow-brand/#comment-12742 Wed, 14 Feb 2018 16:58:02 +0000 http://www.thebrandingjournal.com/?p=3532#comment-12742 What a great response to their struggles with seasonality! They built on their existent association with coffee to create a drink that would be appealing in the summer, and created a new category in the process. I am interested to see if this turns out to be a successful brand extension for them.

I am really enjoying your case studies – it is interesting to think about some of the behind-the-scenes decisions companies make that lead to what we see and interact with as consumers.

]]>