Erich Joachimsthaler – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Sun, 05 Jan 2025 15:54:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Erich Joachimsthaler – The Branding Journal https://www.thebrandingjournal.com 32 32 How Birkenstock Reinvented Its Brand to Meet Modern Demands https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/ https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/#comments Sun, 05 Jan 2025 15:54:05 +0000 https://www.thebrandingjournal.com/?p=168577 https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/feed/ 1