Amanda Wright – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Wed, 03 Jul 2024 14:17:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Amanda Wright – The Branding Journal https://www.thebrandingjournal.com 32 32 Coley Porter Bell Bring a New Lease of Life to `Misfits Cider` https://www.thebrandingjournal.com/2017/02/coley-porter-bring-a-new-lease-of-life-to-the-grocer-brand-misfits-cider/ https://www.thebrandingjournal.com/2017/02/coley-porter-bring-a-new-lease-of-life-to-the-grocer-brand-misfits-cider/#comments Wed, 01 Feb 2017 01:29:46 +0000 http://www.thebrandingjournal.com/?p=3207 https://www.thebrandingjournal.com/2017/02/coley-porter-bring-a-new-lease-of-life-to-the-grocer-brand-misfits-cider/feed/ 1 Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand https://www.thebrandingjournal.com/2016/11/korean-tourism-organisation-reinvigorate-refresh-nations-brand/ https://www.thebrandingjournal.com/2016/11/korean-tourism-organisation-reinvigorate-refresh-nations-brand/#comments Fri, 25 Nov 2016 04:27:08 +0000 http://www.thebrandingjournal.com/?p=3133 https://www.thebrandingjournal.com/2016/11/korean-tourism-organisation-reinvigorate-refresh-nations-brand/feed/ 1 Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity https://www.thebrandingjournal.com/2016/11/contemporary-dance-institution-odc-visual-identity/ https://www.thebrandingjournal.com/2016/11/contemporary-dance-institution-odc-visual-identity/#respond Mon, 07 Nov 2016 05:01:55 +0000 http://www.thebrandingjournal.com/?p=3170 https://www.thebrandingjournal.com/2016/11/contemporary-dance-institution-odc-visual-identity/feed/ 0 Absolut Rebrand as Part of Their Global Strategy https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/ https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/#respond Thu, 03 Nov 2016 23:02:45 +0000 http://www.thebrandingjournal.com/?p=3103 https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/feed/ 0 Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/ https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/#respond Fri, 14 Oct 2016 01:39:40 +0000 http://www.thebrandingjournal.com/?p=3053 https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/feed/ 0 Reinvigorating The Brand Story of Tahiti https://www.thebrandingjournal.com/2016/10/reinvigorating-brand-story-tahiti/ https://www.thebrandingjournal.com/2016/10/reinvigorating-brand-story-tahiti/#comments Sun, 09 Oct 2016 16:12:42 +0000 http://www.thebrandingjournal.com/?p=3062 https://www.thebrandingjournal.com/2016/10/reinvigorating-brand-story-tahiti/feed/ 2 Feminine care in China to be brought into the limelight by tampon brand Femme https://www.thebrandingjournal.com/2016/09/feminine-care-china-tampon-brand-femme/ https://www.thebrandingjournal.com/2016/09/feminine-care-china-tampon-brand-femme/#comments Tue, 20 Sep 2016 12:31:55 +0000 http://www.thebrandingjournal.com/?p=3028 https://www.thebrandingjournal.com/2016/09/feminine-care-china-tampon-brand-femme/feed/ 1 What Went Wrong With Brand Guadalajara? https://www.thebrandingjournal.com/2016/09/what-went-wrong-with-brand-guadalajara/ https://www.thebrandingjournal.com/2016/09/what-went-wrong-with-brand-guadalajara/#respond Wed, 14 Sep 2016 03:32:16 +0000 http://www.thebrandingjournal.com/?p=2998 https://www.thebrandingjournal.com/2016/09/what-went-wrong-with-brand-guadalajara/feed/ 0 Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food https://www.thebrandingjournal.com/2016/09/ikea-restaurant-cook-own-food/ https://www.thebrandingjournal.com/2016/09/ikea-restaurant-cook-own-food/#comments Thu, 08 Sep 2016 03:00:06 +0000 http://www.thebrandingjournal.com/?p=2930 https://www.thebrandingjournal.com/2016/09/ikea-restaurant-cook-own-food/feed/ 5 Moleskine’s Brand Extension: A Café For The Creative https://www.thebrandingjournal.com/2016/09/cafe-creative-moleskine-brand-extension/ https://www.thebrandingjournal.com/2016/09/cafe-creative-moleskine-brand-extension/#comments Sun, 04 Sep 2016 17:45:44 +0000 http://www.thebrandingjournal.com/?p=2860 https://www.thebrandingjournal.com/2016/09/cafe-creative-moleskine-brand-extension/feed/ 1