Packaging – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Mon, 16 Jun 2025 12:40:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Packaging – The Branding Journal https://www.thebrandingjournal.com 32 32 5 Ways Brands Can Adopt Reusable Packaging Solutions https://www.thebrandingjournal.com/2025/06/5-ways-brands-can-adopt-reusable-packaging-solutions/ https://www.thebrandingjournal.com/2025/06/5-ways-brands-can-adopt-reusable-packaging-solutions/#respond Mon, 23 Jun 2025 00:32:00 +0000 https://www.thebrandingjournal.com/?p=185816 https://www.thebrandingjournal.com/2025/06/5-ways-brands-can-adopt-reusable-packaging-solutions/feed/ 0 Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation https://www.thebrandingjournal.com/2024/09/dove-vs-greenpeace-brand-purpose-reputation/ https://www.thebrandingjournal.com/2024/09/dove-vs-greenpeace-brand-purpose-reputation/#respond Fri, 27 Sep 2024 11:11:56 +0000 https://www.thebrandingjournal.com/?p=144004 https://www.thebrandingjournal.com/2024/09/dove-vs-greenpeace-brand-purpose-reputation/feed/ 0 Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/ https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/#respond Mon, 17 Jun 2024 02:00:00 +0000 https://www.thebrandingjournal.com/?p=30211 https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/feed/ 0 Absolut Rebrand as Part of Their Global Strategy https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/ https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/#respond Thu, 03 Nov 2016 23:02:45 +0000 http://www.thebrandingjournal.com/?p=3103 https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/feed/ 0 Feminine care in China to be brought into the limelight by tampon brand Femme https://www.thebrandingjournal.com/2016/09/feminine-care-china-tampon-brand-femme/ https://www.thebrandingjournal.com/2016/09/feminine-care-china-tampon-brand-femme/#comments Tue, 20 Sep 2016 12:31:55 +0000 http://www.thebrandingjournal.com/?p=3028 https://www.thebrandingjournal.com/2016/09/feminine-care-china-tampon-brand-femme/feed/ 1 A Real Taste Of History: The Top 6 Ale Packaging Designs https://www.thebrandingjournal.com/2016/04/top-6-ale-packaging-designs/ https://www.thebrandingjournal.com/2016/04/top-6-ale-packaging-designs/#respond Sun, 17 Apr 2016 15:39:41 +0000 http://www.thebrandingjournal.com/?p=2196 https://www.thebrandingjournal.com/2016/04/top-6-ale-packaging-designs/feed/ 0 The Packaging Revolution: 4 Innovative Materials and Concepts https://www.thebrandingjournal.com/2016/03/packaging-revolution-4-innovative-materials-concepts/ https://www.thebrandingjournal.com/2016/03/packaging-revolution-4-innovative-materials-concepts/#comments Tue, 01 Mar 2016 13:31:23 +0000 http://www.thebrandingjournal.com/?p=1996 https://www.thebrandingjournal.com/2016/03/packaging-revolution-4-innovative-materials-concepts/feed/ 2 10 Magical Packaging Designs for Christmas https://www.thebrandingjournal.com/2015/12/10-magical-packaging-designs-for-christmas/ https://www.thebrandingjournal.com/2015/12/10-magical-packaging-designs-for-christmas/#comments Thu, 10 Dec 2015 08:00:11 +0000 http://www.thebrandingjournal.com/?p=1799 https://www.thebrandingjournal.com/2015/12/10-magical-packaging-designs-for-christmas/feed/ 1 What to Learn From Tropicana’s Packaging Redesign Failure? https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/ https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/#comments Fri, 01 May 2015 17:38:29 +0000 http://www.thebrandingjournal.com/?p=1381 https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/feed/ 39 Creative Packaging Design: 20 Olive Oil Bottles https://www.thebrandingjournal.com/2014/06/thursdays-creative-packaging-design-4-olive-oil-bottles/ https://www.thebrandingjournal.com/2014/06/thursdays-creative-packaging-design-4-olive-oil-bottles/#respond Thu, 19 Jun 2014 09:02:24 +0000 http://www.thebrandingjournal.com/?p=657 https://www.thebrandingjournal.com/2014/06/thursdays-creative-packaging-design-4-olive-oil-bottles/feed/ 0