Advertising – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Mon, 29 Sep 2025 17:20:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Advertising – The Branding Journal https://www.thebrandingjournal.com 32 32 Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful) https://www.thebrandingjournal.com/2025/09/rethinking-branded-merchandise-sustainable-useful/ https://www.thebrandingjournal.com/2025/09/rethinking-branded-merchandise-sustainable-useful/#respond Mon, 29 Sep 2025 16:51:53 +0000 https://www.thebrandingjournal.com/?p=204499 https://www.thebrandingjournal.com/2025/09/rethinking-branded-merchandise-sustainable-useful/feed/ 0 Demystifying Brand Ambassadors: A Clear Guide with Practical Tips https://www.thebrandingjournal.com/2025/03/brand-ambassadors-a-clear-guide-with-practical-tips/ https://www.thebrandingjournal.com/2025/03/brand-ambassadors-a-clear-guide-with-practical-tips/#respond Tue, 18 Mar 2025 21:54:34 +0000 https://www.thebrandingjournal.com/?p=174683 https://www.thebrandingjournal.com/2025/03/brand-ambassadors-a-clear-guide-with-practical-tips/feed/ 0 From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs https://www.thebrandingjournal.com/2024/12/holiday-campaigns-branding/ https://www.thebrandingjournal.com/2024/12/holiday-campaigns-branding/#respond Thu, 19 Dec 2024 11:24:14 +0000 https://www.thebrandingjournal.com/?p=164952 https://www.thebrandingjournal.com/2024/12/holiday-campaigns-branding/feed/ 0 Some of the Best Adverts We Saw During the Olympic Games Rio 2016 https://www.thebrandingjournal.com/2016/08/best-ads-olympic-games/ https://www.thebrandingjournal.com/2016/08/best-ads-olympic-games/#respond Fri, 26 Aug 2016 03:59:24 +0000 http://www.thebrandingjournal.com/?p=2870 https://www.thebrandingjournal.com/2016/08/best-ads-olympic-games/feed/ 0 Nike India takes “just do it” to another level as new ad goes viral https://www.thebrandingjournal.com/2016/08/nike-ad-viral-dadading-india/ https://www.thebrandingjournal.com/2016/08/nike-ad-viral-dadading-india/#respond Sun, 07 Aug 2016 17:33:38 +0000 http://www.thebrandingjournal.com/?p=2693 https://www.thebrandingjournal.com/2016/08/nike-ad-viral-dadading-india/feed/ 0 Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience https://www.thebrandingjournal.com/2016/07/harley-davidson-australia-and-new-zealand-uses-social-media-to-target-younger-audience/ https://www.thebrandingjournal.com/2016/07/harley-davidson-australia-and-new-zealand-uses-social-media-to-target-younger-audience/#respond Wed, 20 Jul 2016 07:00:16 +0000 http://www.thebrandingjournal.com/?p=2673 https://www.thebrandingjournal.com/2016/07/harley-davidson-australia-and-new-zealand-uses-social-media-to-target-younger-audience/feed/ 0 Barclaycard’s Buzzfeed campaign is to target “younger” shoppers https://www.thebrandingjournal.com/2016/07/barclaycard-buzzfeed-campaign-target-millennials/ https://www.thebrandingjournal.com/2016/07/barclaycard-buzzfeed-campaign-target-millennials/#respond Wed, 13 Jul 2016 13:14:45 +0000 http://www.thebrandingjournal.com/?p=2616 https://www.thebrandingjournal.com/2016/07/barclaycard-buzzfeed-campaign-target-millennials/feed/ 0 Save the Children release shocking video campaign in an attempt to bring the reality closer to home https://www.thebrandingjournal.com/2016/05/save-children-release-shocking-video-campaign-attempt-bring-reality-closer-home/ https://www.thebrandingjournal.com/2016/05/save-children-release-shocking-video-campaign-attempt-bring-reality-closer-home/#respond Fri, 20 May 2016 02:02:30 +0000 http://www.thebrandingjournal.com/?p=2400 https://www.thebrandingjournal.com/2016/05/save-children-release-shocking-video-campaign-attempt-bring-reality-closer-home/feed/ 0 Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning https://www.thebrandingjournal.com/2016/04/organic-valley-launch-new-campaign-to-show-what-we-really-have-time-for-in-the-morning/ https://www.thebrandingjournal.com/2016/04/organic-valley-launch-new-campaign-to-show-what-we-really-have-time-for-in-the-morning/#respond Fri, 22 Apr 2016 01:00:31 +0000 http://www.thebrandingjournal.com/?p=2241 https://www.thebrandingjournal.com/2016/04/organic-valley-launch-new-campaign-to-show-what-we-really-have-time-for-in-the-morning/feed/ 0 Male grooming brand Axe all set for refreshing new look. https://www.thebrandingjournal.com/2016/04/male-grooming-brand-axe-set-refreshing-new-look/ https://www.thebrandingjournal.com/2016/04/male-grooming-brand-axe-set-refreshing-new-look/#respond Tue, 12 Apr 2016 02:55:25 +0000 http://www.thebrandingjournal.com/?p=2153 https://www.thebrandingjournal.com/2016/04/male-grooming-brand-axe-set-refreshing-new-look/feed/ 0