Comments for The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Sun, 31 Aug 2025 03:47:11 +0000 hourly 1 https://wordpress.org/?v=6.8.2 Comment on Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity by Amit Kumar Guha https://www.thebrandingjournal.com/2025/04/how-ai-and-algorithms-quietly-shape-brands-identity/#comment-114497 Sun, 31 Aug 2025 03:47:11 +0000 https://www.thebrandingjournal.com/?p=180273#comment-114497 Hi Dr. Khan,

I read a few of your articles, and I found them to be truly delightful. Your take on the latest trends in branding is unlike any I have read anywhere.

I am myself a branding enthusiast, though my primary calling is Pharma Sales and marketing, which i have been involved in for the last 30 years. I am https://www.linkedin.com/in/amitkumarguha/

Good Wishes, and looking forward to more from you.

]]> Comment on Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study] by Gregg Eshelman https://www.thebrandingjournal.com/2025/08/cracker-barrel-rebrand/#comment-114436 Wed, 27 Aug 2025 06:21:01 +0000 https://www.thebrandingjournal.com/?p=201642#comment-114436 There used to be a restaurant in the small town I live in. It was called The Beehive. The interior was all dark wood and paneling, with antique farm stuff all over the walls. Old photos, lots of cowboy hats. The place was almost always busy.
Then on January 1st, 1997 there was a flood. It went right through the restaurant (and several other buildings). It only reached about halfway up the walls so most of the antiques and other stuff wasn’t ruined.
But when The Beehive reopened all of that was *gone* and the interior was painted a stark white. Instead of repairing and restoring the exterior to the same style, the owners applied a hideous multi-colored fake flagstone siding. If they’d *painted* that it wouldn’t have been so bad.
The Beehive didn’t stay in business very much longer due to patrons staying away. In addition to wiping away all of the vintage ambiance accumulated over a few decades, they also changed and removed several popular menu items.
Cleaning, repairing, restoring, updating as needed, should have been the thing to do. Then put back all the decor that survived the flood and treat the space opened up by the destroyed items as opportunity to add newer old things. What would have been too new to go on the walls in the 70’s would’ve been perfect for it in the late 90’s and 2000’s.

]]> Comment on What to Learn From Tropicana’s Packaging Redesign Failure? by Gregg Eshelman https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/#comment-114316 Fri, 22 Aug 2025 06:05:33 +0000 http://www.thebrandingjournal.com/?p=1381#comment-114316 Those who don’t study marketing fail history are doomed to repeat it. Apparently the people behind Cracker Barrel changing their logo and “freshening up” stores with loads of white paint and removing antique stuff from the walls never did any research into how not to make changes. They should have looked at Tropicana’s $50 million fail before changing anything.

]]> Comment on Branding 3.0: How Should Businesses Thrive In A Digital-First World? by Naved Ahmed Khan https://www.thebrandingjournal.com/2025/07/branding-3-0-how-should-businesses-thrive-in-a-digital-first-world/#comment-113256 Tue, 15 Jul 2025 04:12:20 +0000 https://www.thebrandingjournal.com/?p=193082#comment-113256 Well researched article. Digitalization has taken marketing to another level.
Stakeholders of any company should be aware of the points highlighted in this article for effective marketing in this digital first world.

]]> Comment on Why Timeless Brands Win in a World Addicted to Now by Karsten https://www.thebrandingjournal.com/2025/06/why-timeless-brands-win-in-a-world-addicted-to-now/#comment-113003 Mon, 07 Jul 2025 15:18:40 +0000 https://www.thebrandingjournal.com/?p=186493#comment-113003 Thank you for your “timeless” insights. I’m preaching that to my German clients on a daily basis. Here’s my experience: I face a lot of “exactly, we’re gonna do it this way” or “why didn’t you tell us earlier” and so forth only to see them running into the next best hype trap. Maybe I’ll find a way to make the insights stick before I retire…

]]> Comment on New Coke: A Classic Branding Case Study on a Major Product Change Failure by Malkeet https://www.thebrandingjournal.com/2025/02/new-coke/#comment-110983 Sun, 25 May 2025 17:02:47 +0000 https://www.thebrandingjournal.com/?p=171290#comment-110983 Great insights into the New Coke story! It shows how important it is to listen to consumers when making big changes.

]]> Comment on What to Learn From Tropicana’s Packaging Redesign Failure? by SteveLast https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/#comment-110966 Sat, 24 May 2025 20:30:18 +0000 http://www.thebrandingjournal.com/?p=1381#comment-110966 Tropicana’s redesign failed not just because consumers didn’t like the new look, but because they literally “didn’t recognize the product on supermarket shelves.” It highlights the silent, almost subconscious power of familiar packaging as a fundamental identifier in the chaotic environment of a store, showing how crucial immediate recognition is to sales.

]]> Comment on Insights on Trends & Culture: 65+ Free Resources for Research & Forecasting by Maria S. https://www.thebrandingjournal.com/2025/04/insights-trends-culture-free-resources-for-research-forecasting/#comment-108732 Thu, 03 Apr 2025 19:32:18 +0000 https://www.thebrandingjournal.com/?p=30828#comment-108732 Incredibly helpful. Thanks for sharing.

]]> Comment on Discover the Hidden Meanings Behind These 40 Company Logos by Bob Of Oz https://www.thebrandingjournal.com/2023/04/logos-hidden-meanings/#comment-108636 Tue, 01 Apr 2025 01:40:41 +0000 https://www.thebrandingjournal.com/?p=10281#comment-108636 Very good post.
Yet the colors of BMW come from the flag of Bavaria (Bayern) a state/province of Germany, not Bevier, which is a city in Missouri.

]]> Comment on What to Learn From Tropicana’s Packaging Redesign Failure? by 스포츠중계 https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/#comment-108550 Fri, 28 Mar 2025 07:50:17 +0000 http://www.thebrandingjournal.com/?p=1381#comment-108550 Great, this really is helpful especially to beginners, thank you .

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