Comments on: A Brand Case Study: The Superdry Appeal

By: Vince

Vince — Mon, 23 Sep 2019 04:01:00 +0000

You really didn’t mention the fact that Superdry’s logo font and color are so much alike to “Supreme” brand?? Apart from the Japanese whatever, aren’t consumers being lured in because Superdry gives them the perception of buying a brand associates with Supreme or simply a very exclusive and expensive brand at a mundane price??

By: Wyndero

Wyndero — Wed, 02 Jan 2019 20:02:10 +0000

Very good article, thanks.

By: akash

akash — Sun, 26 Nov 2017 08:37:36 +0000

Thanks for giving insight of this.I appreciate how you look things

By: Ash

Ash — Mon, 13 Feb 2017 08:59:42 +0000

Thanks For Sharing!

By: Hakan

Hakan — Fri, 10 Feb 2017 05:53:33 +0000

Cool article! I’ve always kinda liked their branding, even though the japanese text is gibberish. It has this clean, sleek air to it that a lot of helvetica-sporting material design/international design/swiss style logos are coming back to in this digital age. Frankly, I didn’t know it had gotten so popular.