Comments on: A Simple Definition of Brand Positioning https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/ Branding Strategies, Case Studies, and Resources. Wed, 09 Mar 2022 21:00:12 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: Avital https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-28995 Sat, 17 Apr 2021 07:55:39 +0000 http://www.thebrandingjournal.com/?p=3197#comment-28995 This article is superb.
This is easy to understand and very helpful for me.
Thank you so much for sharing your knowledge.

]]> By: Andrew Lewis https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-24391 Mon, 04 Jan 2021 08:59:46 +0000 http://www.thebrandingjournal.com/?p=3197#comment-24391 I believe your article on the Yellowtail Brand position is a retrospective Strategy…
The designer of Yellowtail sold the design for $300 to the Casella Family who owns Yellowtail.
They were lucky to break into the US market following the reverse buyout of Penfolds by Rosemount Wines who parted company with the Penfolds distributor…therefore they were the right company with the right product at the right time to seize a rare opportunity.
There was nothing strategic about their success and even less so with their brand positioning….these were the style of wine that Casella made. This was one of the luckiest breaks a wine Company ever had!

]]> By: Jitin Mishra https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-23677 Thu, 17 Dec 2020 11:14:01 +0000 http://www.thebrandingjournal.com/?p=3197#comment-23677 Great job on this article! It demonstrates how much creativity, strategy, and effort actually goes to produce such a unique logo and branding.

]]> By: Pierce Fabreverg https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-20835 Wed, 21 Oct 2020 14:39:35 +0000 http://www.thebrandingjournal.com/?p=3197#comment-20835 Great job on this article! It demonstrates how much creativity, strategy, and effort actually goes to produce such a unique logo and branding.

]]> By: Julian https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-18740 Thu, 03 Sep 2020 02:31:00 +0000 http://www.thebrandingjournal.com/?p=3197#comment-18740 In reply to Jax.

Hi Jax, please refer to the following guide: https://apastyle.apa.org/learn/faqs/web-page-no-author. Good luck with your studies! :)

]]> By: Jax https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-18187 Sat, 15 Aug 2020 10:50:37 +0000 http://www.thebrandingjournal.com/?p=3197#comment-18187 For academic referencing purposes it would be useful if you provided your surname

]]> By: Ben https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-16338 Fri, 17 Apr 2020 18:08:42 +0000 http://www.thebrandingjournal.com/?p=3197#comment-16338 Hi, when was this article written?

]]> By: Cheryl Dulac https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-14260 Fri, 23 Aug 2019 13:09:26 +0000 http://www.thebrandingjournal.com/?p=3197#comment-14260 Thank you for share such useful information.

]]> By: Chaitrali https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-13410 Thu, 02 May 2019 11:19:43 +0000 http://www.thebrandingjournal.com/?p=3197#comment-13410 a very detailed write up great!

]]> By: Hilda https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/#comment-13088 Thu, 21 Mar 2019 00:08:33 +0000 http://www.thebrandingjournal.com/?p=3197#comment-13088 Hi there! Such a great article, thank you!

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