Thank you Temitayo – much appreciated!

Thank you Abdul

Thank you Nine for the feedback and suggestion. Very nice inputs!

Thanks

Thank you for your comment and for bringing up this excellent question. Branding and marketing are indeed related, but they aren’t exactly the same.

Branding involves defining who you are as a brand – which includes elements such as purpose, values, positioning, and identity, among others. However, it’s not enough to just define a brand; it’s also crucial to communicate it and experience it through a brand communications plan. This aspect closely ties in with the marketing strategy, as marketing is also about promoting your business or brand to the world.

In the “How can it be done?” section, we discuss tools for both defining a brand and communicating it to external audiences. Some of these tools, like advertising or partnerships, overlap with marketing strategies, as marketing is a key method of communicating your brand to the public.

Branding is part of marketing, and both branding and marketing work hand in hand: effective marketing relies on strong branding to articulate a compelling message, and good branding is enforced and sustained by effective marketing strategies.

I hope this clarifies the difference! We will modify the article to make the distinction more clear and easier to understand.