Comments on: Yellow Tail: Clever Brand Positioning Within The American Wine Industry https://www.thebrandingjournal.com/2014/05/yellow-tail-clever-product-positioning-within-american-wine-industry/ Branding Strategies, Case Studies, and Resources. Sat, 22 Jun 2024 12:54:08 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: bob russell https://www.thebrandingjournal.com/2014/05/yellow-tail-clever-product-positioning-within-american-wine-industry/#comment-47933 Sun, 17 Apr 2022 13:05:18 +0000 http://www.thebrandingjournal.com/?p=308#comment-47933 All it proves is that (millions of) Americans buy their wine for the marketing and not for the wine. It proves you can put anything into a bottle of funny labled wine… and it should sell well. What these Americans will never figure out is that you can pay $1 – $2 more and buy a decent “value” red or white from Europe that is so much better.

]]> By: S https://www.thebrandingjournal.com/2014/05/yellow-tail-clever-product-positioning-within-american-wine-industry/#comment-22810 Thu, 26 Nov 2020 15:17:09 +0000 http://www.thebrandingjournal.com/?p=308#comment-22810 What are some challenges Yellow Tail faced in adopting to this Blue ocean strategy?

]]> By: Marion https://www.thebrandingjournal.com/2014/05/yellow-tail-clever-product-positioning-within-american-wine-industry/#comment-12676 Sun, 24 Sep 2017 00:56:20 +0000 http://www.thebrandingjournal.com/?p=308#comment-12676 In reply to Joshua Marks.

Thanks Joshua, we are very glad you found this information interesting!

]]> By: Joshua Marks https://www.thebrandingjournal.com/2014/05/yellow-tail-clever-product-positioning-within-american-wine-industry/#comment-12675 Thu, 21 Sep 2017 14:25:46 +0000 http://www.thebrandingjournal.com/?p=308#comment-12675 Thanks Marion, I’ll be using some of the information for my Marketing Management discussion for my MBA. I read about Blue Ocean strategy about 5 years ago, and am blown away by what Cassella wines (Yellow tail) achieved in what most would consider to be a saturated market.

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