Comments on: Learning from the Gap Logo Redesign Fail

By: Sparky

Sparky — Sun, 24 Dec 2023 15:10:12 +0000

The “360-degree U-turn”?

By: Marion

Marion — Sat, 05 Aug 2023 09:29:34 +0000

In reply to Tom. Yes indeed! An article about Twitter's extreme rebrand to X will be published on Monday. We'd love to hear your thoughts about it. Stay tuned :)

By: Tom

Tom — Wed, 26 Jul 2023 17:22:04 +0000

Here we go again. This time it’s Elon futzing around with Twitter trying to rebrand it as X.

By: Daniel

Daniel — Sun, 11 Sep 2022 13:36:15 +0000

Forgot to mention how the common comment was that it looked cheap and could of been made on MS Paint.

By: Usman Maqsood

Usman Maqsood — Wed, 26 May 2021 07:28:16 +0000

Hi Abigail, nice compilation I still like the old one – it’s classic.

By: Paul gray

Paul gray — Wed, 28 Apr 2021 09:50:46 +0000

Good article. I was never a fan of the old logo. Bit clumsy and old fashioned. I prefer the new one. It looks fresher, sharper but still simple like their products. That’s good but I agree it’s a big shift too far in one go. If they had preempted and teased the audience slowly at first then Less of an impact. Let’s not forget though that some loyal fans of the brand as it stands may jump ship but there are new audiences to be found. So, maybe in time it would level out. Risky but a brand seen to be refreshing itself is no bad thing but, as you rightly say, that needs to be sensitively handled. Thanks for your article. Very informative.