Comments on: New Coke: A Classic Branding Case Study on a Major Product Change Failure

Comments on: New Coke: A Classic Branding Case Study on a Major Product Change Failure https://www.thebrandingjournal.com/2025/02/new-coke/ Branding Strategies, Case Studies, and Resources. Sun, 25 May 2025 17:02:47 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: Malkeet https://www.thebrandingjournal.com/2025/02/new-coke/#comment-110983 Sun, 25 May 2025 17:02:47 +0000 https://www.thebrandingjournal.com/?p=171290#comment-110983 Great insights into the New Coke story! It shows how important it is to listen to consumers when making big changes.

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