Case Studies – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Mon, 22 Sep 2025 09:15:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Case Studies – The Branding Journal https://www.thebrandingjournal.com 32 32 Café Lacoste: A Perfect Execution of Brand Extension, From Product To Space https://www.thebrandingjournal.com/2025/09/cafe-lacoste-brand-extension/ https://www.thebrandingjournal.com/2025/09/cafe-lacoste-brand-extension/#respond Mon, 22 Sep 2025 01:27:00 +0000 https://www.thebrandingjournal.com/?p=204032 https://www.thebrandingjournal.com/2025/09/cafe-lacoste-brand-extension/feed/ 0 Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study] https://www.thebrandingjournal.com/2025/08/cracker-barrel-rebrand/ https://www.thebrandingjournal.com/2025/08/cracker-barrel-rebrand/#comments Mon, 25 Aug 2025 15:57:16 +0000 https://www.thebrandingjournal.com/?p=201642 https://www.thebrandingjournal.com/2025/08/cracker-barrel-rebrand/feed/ 1 What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us https://www.thebrandingjournal.com/2025/07/leffe-sonic-brand-identity/ https://www.thebrandingjournal.com/2025/07/leffe-sonic-brand-identity/#respond Fri, 18 Jul 2025 13:25:41 +0000 https://www.thebrandingjournal.com/?p=194715 https://www.thebrandingjournal.com/2025/07/leffe-sonic-brand-identity/feed/ 0 The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally https://www.thebrandingjournal.com/2025/06/power-of-authentic-greek-identity-how-greek-brands-can-stand-out-globally/ https://www.thebrandingjournal.com/2025/06/power-of-authentic-greek-identity-how-greek-brands-can-stand-out-globally/#respond Mon, 09 Jun 2025 07:50:11 +0000 https://www.thebrandingjournal.com/?p=184305 https://www.thebrandingjournal.com/2025/06/power-of-authentic-greek-identity-how-greek-brands-can-stand-out-globally/feed/ 0 New Coke: A Classic Branding Case Study on a Major Product Change Failure https://www.thebrandingjournal.com/2025/02/new-coke/ https://www.thebrandingjournal.com/2025/02/new-coke/#comments Mon, 10 Feb 2025 13:03:13 +0000 https://www.thebrandingjournal.com/?p=171290 https://www.thebrandingjournal.com/2025/02/new-coke/feed/ 1 How Birkenstock Reinvented Its Brand to Meet Modern Demands https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/ https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/#comments Sun, 05 Jan 2025 15:54:05 +0000 https://www.thebrandingjournal.com/?p=168577 https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/feed/ 1 Jaguar Hits the Reset Button and Emerges as a Completely New Brand https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/ https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/#comments Thu, 21 Nov 2024 23:32:59 +0000 https://www.thebrandingjournal.com/?p=161067 https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/feed/ 2 From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image https://www.thebrandingjournal.com/2024/11/rebranding-historic-downtown-ontario-in-california/ https://www.thebrandingjournal.com/2024/11/rebranding-historic-downtown-ontario-in-california/#respond Wed, 20 Nov 2024 09:00:19 +0000 https://www.thebrandingjournal.com/?p=160242 https://www.thebrandingjournal.com/2024/11/rebranding-historic-downtown-ontario-in-california/feed/ 0 Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy https://www.thebrandingjournal.com/2024/09/sway-case-study-regenerative-brand-brand-strategy/ https://www.thebrandingjournal.com/2024/09/sway-case-study-regenerative-brand-brand-strategy/#respond Thu, 12 Sep 2024 15:14:25 +0000 https://www.thebrandingjournal.com/?p=117930 https://www.thebrandingjournal.com/2024/09/sway-case-study-regenerative-brand-brand-strategy/feed/ 0 Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/ https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/#respond Mon, 17 Jun 2024 02:00:00 +0000 https://www.thebrandingjournal.com/?p=30211 https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/feed/ 0