Rebrand – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Sun, 05 Jan 2025 15:54:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Rebrand – The Branding Journal https://www.thebrandingjournal.com 32 32 How Birkenstock Reinvented Its Brand to Meet Modern Demands https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/ https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/#comments Sun, 05 Jan 2025 15:54:05 +0000 https://www.thebrandingjournal.com/?p=168577 https://www.thebrandingjournal.com/2025/01/how-birkenstock-reinvented-its-brand-to-meet-modern-demands/feed/ 1 Jaguar Hits the Reset Button and Emerges as a Completely New Brand https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/ https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/#comments Thu, 21 Nov 2024 23:32:59 +0000 https://www.thebrandingjournal.com/?p=161067 https://www.thebrandingjournal.com/2024/11/jaguar-rebrand/feed/ 2 Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/ https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/#respond Mon, 17 Jun 2024 02:00:00 +0000 https://www.thebrandingjournal.com/?p=30211 https://www.thebrandingjournal.com/2024/06/rebranding-anakena-wines/feed/ 0 Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos? https://www.thebrandingjournal.com/2023/08/twitter-rebrand-x/ https://www.thebrandingjournal.com/2023/08/twitter-rebrand-x/#comments Sat, 05 Aug 2023 21:29:31 +0000 https://www.thebrandingjournal.com/?p=10832 https://www.thebrandingjournal.com/2023/08/twitter-rebrand-x/feed/ 1 Learning from the Gap Logo Redesign Fail https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/ https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/#comments Thu, 22 Apr 2021 17:23:45 +0000 https://www.thebrandingjournal.com/?p=6331 https://www.thebrandingjournal.com/2021/04/learnings-gap-logo-redesign-fail/feed/ 6 MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge https://www.thebrandingjournal.com/2020/11/new-visual-identity-masterclass/ https://www.thebrandingjournal.com/2020/11/new-visual-identity-masterclass/#comments Sun, 01 Nov 2020 03:41:08 +0000 https://www.thebrandingjournal.com/?p=5167 https://www.thebrandingjournal.com/2020/11/new-visual-identity-masterclass/feed/ 4 Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand https://www.thebrandingjournal.com/2016/11/korean-tourism-organisation-reinvigorate-refresh-nations-brand/ https://www.thebrandingjournal.com/2016/11/korean-tourism-organisation-reinvigorate-refresh-nations-brand/#comments Fri, 25 Nov 2016 04:27:08 +0000 http://www.thebrandingjournal.com/?p=3133 https://www.thebrandingjournal.com/2016/11/korean-tourism-organisation-reinvigorate-refresh-nations-brand/feed/ 1 Absolut Rebrand as Part of Their Global Strategy https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/ https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/#respond Thu, 03 Nov 2016 23:02:45 +0000 http://www.thebrandingjournal.com/?p=3103 https://www.thebrandingjournal.com/2016/11/absolut-rebrand-as-part-of-their-global-strategy/feed/ 0 APA launch their new brand identity showing their growing company status https://www.thebrandingjournal.com/2016/07/apa-launch-their-new-brand-identity/ https://www.thebrandingjournal.com/2016/07/apa-launch-their-new-brand-identity/#respond Mon, 11 Jul 2016 12:38:11 +0000 http://www.thebrandingjournal.com/?p=2567 https://www.thebrandingjournal.com/2016/07/apa-launch-their-new-brand-identity/feed/ 0 Budweiser to be renamed as “America” for summer campaign https://www.thebrandingjournal.com/2016/05/budweiser-to-be-renamed-as-america-for-summer-campaign/ https://www.thebrandingjournal.com/2016/05/budweiser-to-be-renamed-as-america-for-summer-campaign/#respond Tue, 31 May 2016 18:01:27 +0000 http://www.thebrandingjournal.com/?p=2436 https://www.thebrandingjournal.com/2016/05/budweiser-to-be-renamed-as-america-for-summer-campaign/feed/ 0