Co-branding – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Fri, 20 Sep 2024 07:48:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Co-branding – The Branding Journal https://www.thebrandingjournal.com 32 32 Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain https://www.thebrandingjournal.com/2024/09/chipotle-wonderskin-co-branding/ https://www.thebrandingjournal.com/2024/09/chipotle-wonderskin-co-branding/#respond Fri, 20 Sep 2024 07:48:43 +0000 https://www.thebrandingjournal.com/?p=143333 https://www.thebrandingjournal.com/2024/09/chipotle-wonderskin-co-branding/feed/ 0 How to Successfully Stretch Your Brand Into Gen Z’s Digital World https://www.thebrandingjournal.com/2021/01/stretch-brand-gen-z-digital/ https://www.thebrandingjournal.com/2021/01/stretch-brand-gen-z-digital/#respond Tue, 12 Jan 2021 21:24:47 +0000 https://www.thebrandingjournal.com/?p=5561 https://www.thebrandingjournal.com/2021/01/stretch-brand-gen-z-digital/feed/ 0 What Is Co-Branding? https://www.thebrandingjournal.com/2020/10/what-is-co-branding/ https://www.thebrandingjournal.com/2020/10/what-is-co-branding/#comments Tue, 06 Oct 2020 01:23:52 +0000 https://www.thebrandingjournal.com/?p=5022 https://www.thebrandingjournal.com/2020/10/what-is-co-branding/feed/ 1 The Dangers of Co-Branding: Lego to End Partnership with Shell https://www.thebrandingjournal.com/2014/10/lego-end-partnership-shell-current-contract-ends/ https://www.thebrandingjournal.com/2014/10/lego-end-partnership-shell-current-contract-ends/#respond Sun, 19 Oct 2014 00:14:57 +0000 http://www.thebrandingjournal.com/?p=1198 https://www.thebrandingjournal.com/2014/10/lego-end-partnership-shell-current-contract-ends/feed/ 0 Custo Barcelona x Lidl Capsule Collection: A Dangerous Co-Branding Strategy https://www.thebrandingjournal.com/2014/06/custo-barcelona-x-lidl-capsule-collection-dangerous-co-branding-strategy/ https://www.thebrandingjournal.com/2014/06/custo-barcelona-x-lidl-capsule-collection-dangerous-co-branding-strategy/#respond Fri, 20 Jun 2014 21:35:03 +0000 http://www.thebrandingjournal.com/?p=711 https://www.thebrandingjournal.com/2014/06/custo-barcelona-x-lidl-capsule-collection-dangerous-co-branding-strategy/feed/ 0 Nina Ricci and Ladurée: a very interesting example of co-branding! https://www.thebrandingjournal.com/2014/05/nina-ricci-laduree-interesting-example-co-branding/ https://www.thebrandingjournal.com/2014/05/nina-ricci-laduree-interesting-example-co-branding/#respond Thu, 29 May 2014 09:49:27 +0000 http://www.thebrandingjournal.com/?p=408 https://www.thebrandingjournal.com/2014/05/nina-ricci-laduree-interesting-example-co-branding/feed/ 0