Brand Extension – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Mon, 22 Sep 2025 09:15:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Brand Extension – The Branding Journal https://www.thebrandingjournal.com 32 32 Café Lacoste: A Perfect Execution of Brand Extension, From Product To Space https://www.thebrandingjournal.com/2025/09/cafe-lacoste-brand-extension/ https://www.thebrandingjournal.com/2025/09/cafe-lacoste-brand-extension/#respond Mon, 22 Sep 2025 01:27:00 +0000 https://www.thebrandingjournal.com/?p=204032 https://www.thebrandingjournal.com/2025/09/cafe-lacoste-brand-extension/feed/ 0 Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand? https://www.thebrandingjournal.com/2017/09/will-baileys-new-brand-extension-baileys-iced-coffee-grow-brand/ https://www.thebrandingjournal.com/2017/09/will-baileys-new-brand-extension-baileys-iced-coffee-grow-brand/#comments Mon, 04 Sep 2017 19:51:05 +0000 http://www.thebrandingjournal.com/?p=3532 https://www.thebrandingjournal.com/2017/09/will-baileys-new-brand-extension-baileys-iced-coffee-grow-brand/feed/ 2 Moleskine’s Brand Extension: A Café For The Creative https://www.thebrandingjournal.com/2016/09/cafe-creative-moleskine-brand-extension/ https://www.thebrandingjournal.com/2016/09/cafe-creative-moleskine-brand-extension/#comments Sun, 04 Sep 2016 17:45:44 +0000 http://www.thebrandingjournal.com/?p=2860 https://www.thebrandingjournal.com/2016/09/cafe-creative-moleskine-brand-extension/feed/ 1 Finger lickin’ good just got real with KFC’s new product launch https://www.thebrandingjournal.com/2016/05/finger-lickin-good-kfc-nail-polish-product-launch/ https://www.thebrandingjournal.com/2016/05/finger-lickin-good-kfc-nail-polish-product-launch/#respond Thu, 19 May 2016 00:55:03 +0000 http://www.thebrandingjournal.com/?p=2392 https://www.thebrandingjournal.com/2016/05/finger-lickin-good-kfc-nail-polish-product-launch/feed/ 0 Brand extension for Amazon: One step too far or all part of their growth strategy? https://www.thebrandingjournal.com/2016/04/brand-extension-for-amazon-fashion-labels/ https://www.thebrandingjournal.com/2016/04/brand-extension-for-amazon-fashion-labels/#respond Mon, 11 Apr 2016 13:25:19 +0000 http://www.thebrandingjournal.com/?p=2155 https://www.thebrandingjournal.com/2016/04/brand-extension-for-amazon-fashion-labels/feed/ 0 Carlsberg launches a male grooming line made out of beer https://www.thebrandingjournal.com/2015/08/carlsberg-launches-a-male-grooming-line-made-out-of-beer/ https://www.thebrandingjournal.com/2015/08/carlsberg-launches-a-male-grooming-line-made-out-of-beer/#respond Wed, 05 Aug 2015 00:15:58 +0000 http://www.thebrandingjournal.com/?p=1462 https://www.thebrandingjournal.com/2015/08/carlsberg-launches-a-male-grooming-line-made-out-of-beer/feed/ 0 The Panama Canal Perfume: When Engineering Meets Cosmetics https://www.thebrandingjournal.com/2014/08/panama-canal-perfume-engineering-meets-cosmetics/ https://www.thebrandingjournal.com/2014/08/panama-canal-perfume-engineering-meets-cosmetics/#comments Mon, 18 Aug 2014 19:20:02 +0000 http://www.thebrandingjournal.com/?p=1131 https://www.thebrandingjournal.com/2014/08/panama-canal-perfume-engineering-meets-cosmetics/feed/ 2 Christian Louboutin Enters the Make-up Industry with a Nail Polish Line https://www.thebrandingjournal.com/2014/08/christian-louboutin-enters-make-industry-nail-polish-line/ https://www.thebrandingjournal.com/2014/08/christian-louboutin-enters-make-industry-nail-polish-line/#respond Mon, 04 Aug 2014 21:28:03 +0000 http://www.thebrandingjournal.com/?p=934 https://www.thebrandingjournal.com/2014/08/christian-louboutin-enters-make-industry-nail-polish-line/feed/ 0 Brand Extension: Vespa Launches Its First Perfumes https://www.thebrandingjournal.com/2014/06/brand-extension-vespa-launches-first-perfumes/ https://www.thebrandingjournal.com/2014/06/brand-extension-vespa-launches-first-perfumes/#respond Sat, 07 Jun 2014 11:02:12 +0000 http://www.thebrandingjournal.com/?p=521 https://www.thebrandingjournal.com/2014/06/brand-extension-vespa-launches-first-perfumes/feed/ 0