Comments on: Verizon 2015: Can You See Me Now? … and Are We On Brand Now? https://www.thebrandingjournal.com/2015/10/verizon-2015-new-logo-design-branding/ Branding Strategies, Case Studies, and Resources. Tue, 27 Jun 2023 10:24:40 +0000 hourly 1 https://wordpress.org/?v=6.8.2 By: José Sanchez https://www.thebrandingjournal.com/2015/10/verizon-2015-new-logo-design-branding/#comment-12541 Fri, 30 Oct 2015 23:07:47 +0000 http://www.thebrandingjournal.com/?p=1682#comment-12541 Very clear analysis. Thanks.

I live in Europe and discover Verizon and of course its logo for the first time.

To be honest I find the new logo very powerful by design: the name + the checkmark. The checkmark, aligned with the top line of the name reinforces the reliability of the company.
A clear logo also improves the S/N (signal to noise) ratio, a fundamental subliminal concept for a telecom company. No noise, just the name and the checkmark. What else do you want?

]]> By: Paul https://www.thebrandingjournal.com/2015/10/verizon-2015-new-logo-design-branding/#comment-12539 Thu, 22 Oct 2015 13:04:11 +0000 http://www.thebrandingjournal.com/?p=1682#comment-12539 Nice article and very good analysis!

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