Ethical Branding – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Mon, 29 Sep 2025 17:20:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Ethical Branding – The Branding Journal https://www.thebrandingjournal.com 32 32 Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful) https://www.thebrandingjournal.com/2025/09/rethinking-branded-merchandise-sustainable-useful/ https://www.thebrandingjournal.com/2025/09/rethinking-branded-merchandise-sustainable-useful/#respond Mon, 29 Sep 2025 16:51:53 +0000 https://www.thebrandingjournal.com/?p=204499 https://www.thebrandingjournal.com/2025/09/rethinking-branded-merchandise-sustainable-useful/feed/ 0 5 Ways Brands Can Adopt Reusable Packaging Solutions https://www.thebrandingjournal.com/2025/06/5-ways-brands-can-adopt-reusable-packaging-solutions/ https://www.thebrandingjournal.com/2025/06/5-ways-brands-can-adopt-reusable-packaging-solutions/#respond Mon, 23 Jun 2025 00:32:00 +0000 https://www.thebrandingjournal.com/?p=185816 https://www.thebrandingjournal.com/2025/06/5-ways-brands-can-adopt-reusable-packaging-solutions/feed/ 0 10 Principles of a Purpose-Driven Brand https://www.thebrandingjournal.com/2024/10/10-principles-purpose-driven-brand/ https://www.thebrandingjournal.com/2024/10/10-principles-purpose-driven-brand/#respond Tue, 22 Oct 2024 11:46:26 +0000 https://www.thebrandingjournal.com/?p=143995 https://www.thebrandingjournal.com/2024/10/10-principles-purpose-driven-brand/feed/ 0 Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation https://www.thebrandingjournal.com/2024/09/dove-vs-greenpeace-brand-purpose-reputation/ https://www.thebrandingjournal.com/2024/09/dove-vs-greenpeace-brand-purpose-reputation/#respond Fri, 27 Sep 2024 11:11:56 +0000 https://www.thebrandingjournal.com/?p=144004 https://www.thebrandingjournal.com/2024/09/dove-vs-greenpeace-brand-purpose-reputation/feed/ 0 Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy https://www.thebrandingjournal.com/2024/09/sway-case-study-regenerative-brand-brand-strategy/ https://www.thebrandingjournal.com/2024/09/sway-case-study-regenerative-brand-brand-strategy/#respond Thu, 12 Sep 2024 15:14:25 +0000 https://www.thebrandingjournal.com/?p=117930 https://www.thebrandingjournal.com/2024/09/sway-case-study-regenerative-brand-brand-strategy/feed/ 0 Sustainability as the ‘Modern Sacred’: Restoring Marketing to the Position of Power https://www.thebrandingjournal.com/2024/03/sustainability-modern-sacred-restoring-marketing-position-of-power/ https://www.thebrandingjournal.com/2024/03/sustainability-modern-sacred-restoring-marketing-position-of-power/#respond Mon, 25 Mar 2024 07:00:00 +0000 https://www.thebrandingjournal.com/?p=22640 https://www.thebrandingjournal.com/2024/03/sustainability-modern-sacred-restoring-marketing-position-of-power/feed/ 0 From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing https://www.thebrandingjournal.com/2024/02/why-sustainable-brands-should-embrace-hierophanic-marketing/ https://www.thebrandingjournal.com/2024/02/why-sustainable-brands-should-embrace-hierophanic-marketing/#comments Mon, 12 Feb 2024 05:00:00 +0000 https://www.thebrandingjournal.com/?p=19042 https://www.thebrandingjournal.com/2024/02/why-sustainable-brands-should-embrace-hierophanic-marketing/feed/ 3 10 Ideas to Cultivate Brand Transparency https://www.thebrandingjournal.com/2023/10/10-ideas-to-cultivate-brand-transparency/ https://www.thebrandingjournal.com/2023/10/10-ideas-to-cultivate-brand-transparency/#respond Wed, 18 Oct 2023 14:43:10 +0000 https://www.thebrandingjournal.com/?p=11558 https://www.thebrandingjournal.com/2023/10/10-ideas-to-cultivate-brand-transparency/feed/ 0 The Way Forward: How the Circular Economy is Changing the Game for Brands https://www.thebrandingjournal.com/2023/01/circular-economy-branding/ https://www.thebrandingjournal.com/2023/01/circular-economy-branding/#respond Mon, 23 Jan 2023 15:24:50 +0000 https://www.thebrandingjournal.com/?p=9816 https://www.thebrandingjournal.com/2023/01/circular-economy-branding/feed/ 0 Green Design: An Introduction by Sustainable Designer Emma Fanning https://www.thebrandingjournal.com/2021/06/green-design-emma-fanning/ https://www.thebrandingjournal.com/2021/06/green-design-emma-fanning/#respond Tue, 01 Jun 2021 23:54:43 +0000 https://www.thebrandingjournal.com/?p=6380 https://www.thebrandingjournal.com/2021/06/green-design-emma-fanning/feed/ 0