Europe – The Branding Journal https://www.thebrandingjournal.com Branding Strategies, Case Studies, and Resources. Mon, 07 Oct 2019 00:34:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 /wp-content/uploads/2023/09/cropped-TBJ-Favicon-Black-Whitebackground-80x80.png Europe – The Branding Journal https://www.thebrandingjournal.com 32 32 Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/ https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/#respond Fri, 14 Oct 2016 01:39:40 +0000 http://www.thebrandingjournal.com/?p=3053 https://www.thebrandingjournal.com/2016/10/naming-strategy-when-german-brand-brita-decides-to-enter-the-chinese-market/feed/ 0 Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food https://www.thebrandingjournal.com/2016/09/ikea-restaurant-cook-own-food/ https://www.thebrandingjournal.com/2016/09/ikea-restaurant-cook-own-food/#comments Thu, 08 Sep 2016 03:00:06 +0000 http://www.thebrandingjournal.com/?p=2930 https://www.thebrandingjournal.com/2016/09/ikea-restaurant-cook-own-food/feed/ 5 Interview with Nicolas De Santis on Branding The European Union https://www.thebrandingjournal.com/2016/07/interview-with-nicolas-de-santis-on-branding-the-european-union/ https://www.thebrandingjournal.com/2016/07/interview-with-nicolas-de-santis-on-branding-the-european-union/#respond Fri, 29 Jul 2016 13:39:53 +0000 http://www.thebrandingjournal.com/?p=2730 https://www.thebrandingjournal.com/2016/07/interview-with-nicolas-de-santis-on-branding-the-european-union/feed/ 0 Dyson Show Their Innovation in New UK Store Opening https://www.thebrandingjournal.com/2016/07/dyson-new-uk-store-opening/ https://www.thebrandingjournal.com/2016/07/dyson-new-uk-store-opening/#respond Tue, 19 Jul 2016 02:48:10 +0000 http://www.thebrandingjournal.com/?p=2662 https://www.thebrandingjournal.com/2016/07/dyson-new-uk-store-opening/feed/ 0 Barclaycard’s Buzzfeed campaign is to target “younger” shoppers https://www.thebrandingjournal.com/2016/07/barclaycard-buzzfeed-campaign-target-millennials/ https://www.thebrandingjournal.com/2016/07/barclaycard-buzzfeed-campaign-target-millennials/#respond Wed, 13 Jul 2016 13:14:45 +0000 http://www.thebrandingjournal.com/?p=2616 https://www.thebrandingjournal.com/2016/07/barclaycard-buzzfeed-campaign-target-millennials/feed/ 0